Concept Studies
Concept studies for beauty, wellness and hospitality brands.
These are portfolio-style examples of brand worlds TSP can create. They demonstrate strategy, packaging direction, mockups, retail presentation and launch storytelling — not verified client performance claims.
Veloura Spa
Veloura Spa needed a brand direction that could move beyond treatment rooms and become a full customer experience. TSP shaped a calm, premium brand world that could support spa products, in-room rituals, gift sets and retail displays.
- Brand identity direction
- Packaging concept and product family structure
- Retail display direction and launch content style
01Positioning
02Packaging direction
03Mockups
04Retail visuals
Aurelia House
Aurelia House needed a visual and sensory brand system that could make its guest experience more memorable. TSP created a boutique hospitality concept covering scent direction, amenity packaging, guest gifting and retail presentation.
- Signature scent brand direction
- Amenity packaging concept
- Guest gifting visuals and hospitality touchpoints
01Scent direction
02Amenity concept
03Gifting visuals
04Retail display
