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Brand Strategy
Positioning, audience mapping, category direction, brand promise and messaging for beauty-led businesses.
Beauty Branding Studio
Beauty brands built for the senses.
The Scent Percent helps founders, salons, spas, retailers and wellness businesses create premium beauty brand worlds across fragrance, face care, skin care and hair care — from positioning and visual identity to packaging direction, mockups, launch content and customer experience.
Brand StrategyPackaging DirectionMockupsLaunch Assets
Fragrance Branding · Face Care Concepts · Skin Care Identity · Hair Care Brand Systems · Packaging Direction · Launch Assets · Retail ExperienceThe Scent Percent · Brand strategy · Visual identity · Packaging direction · Mockups · Launch storytellingFragrance Branding · Face Care Concepts · Skin Care Identity · Hair Care Brand Systems · Packaging Direction · Launch Assets · Retail Experience
From idea to a complete beauty brand world.
We create the strategic and visual foundation a beauty business needs before approaching suppliers, launching online, presenting to investors or selling through retail.
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Visual Identity
Logo direction, typography, color palette, art direction, image style and premium brand guidelines.
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Packaging Direction
Label direction, box concepts, product family structure and realistic packaging mockups.
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Launch Assets
Website visuals, campaign direction, pitch visuals, retail presentation and social launch content.
Brand worlds across the beauty shelf.
TSP does not manufacture or sell these products. We create the branding, packaging direction and launch presentation for businesses building product lines in these categories.
Fragrance Branding
Perfume, body mist, oud, attar, room scent, candles, diffusers and scent-led gifting brand systems.
Face Care Concepts
Cleansers, serums, toners, moisturizers, masks and facial oils with credible product storytelling.
Skin Care Identity
Body care, lotions, scrubs, oils, creams, soaps, spa products and wellness-led skin rituals.
Hair Care Brand Systems
Hair oils, masks, shampoos, conditioners, scalp treatments and salon-led retail lines.
Studio Positioning
We do not manufacture products. We make beauty brands look ready.
A great beauty business needs more than a logo. It needs a clear position, a believable product range, premium visuals, packaging that feels intentional, and a story customers can understand instantly.
4Beauty categories
6Branding services
2Concept studies
1Brand audit funnel
Brand worlds designed to feel real before launch.
Our concept visuals show how a beauty business can move from an idea to a complete brand presentation — including identity, packaging direction, mockups, retail visuals, campaign mood and customer experience.
Concept studies for beauty, wellness and hospitality brands.
These are portfolio-style examples of the strategic and visual systems TSP can create. They are concept studies, not verified client performance claims.
Veloura Spa
A wellness-led beauty identity for a premium spa experience. The concept shows how a spa can extend beyond treatment rooms through product-family architecture, packaging direction, retail visuals and calm sensory storytelling.
01Brand positioning
02Packaging direction
03Retail display concept
04Launch asset style
Aurelia House
A boutique hospitality brand experience built around scent, amenities and memory. The concept includes guest touchpoints, amenity packaging direction, gifting visuals, retail presentation and customer-facing storytelling.
01Signature scent direction
02Amenity concept
03Guest gifting visuals
04Retail display system
How It Works
Brand & Market Direction
We define audience, category, pricing level, product-line logic, sensory language and the story behind the brand.
Visual Brand World
We create the premium look: identity direction, packaging mood, mockups, retail presentation, content style and website sections.
Launch Presentation
We prepare the customer-facing assets that help the brand feel credible before production, supplier discussions, ecommerce or retail launch.
Free Beauty Brand Audit
Share your idea, category and target audience. We will map your strongest positioning, product-line concept, packaging direction and launch presentation.